Digital Content Specialist, Vehicle Service & Repair Group

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Job Description:

  • Format, upload, and publish content in the CMS while applying SEO standards and UX best practices
  • Tag and categorize content consistently
  • Select, source, and create images or graphics for web and social content using Canva or Adobe Express
  • Convert long-form editorial content into newsletters, infographics, thre, and other formats
  • Update evergreen content for accuracy and relevance
  • Manage content calendars with brand editors and coordinate timely delivery with writers and editors
  • Collaborate with developers or digital teams on site updates and technical troubleshooting
  • Track content performance, maintain analytics dashboards, and analyze traffic trends
  • Develop performance-based insights to guide content strategy and distribution plans
  • Build and send newsletters, conduct A/B tests, and monitor open and click-through rates
  • Write, edit, and schedule platform-specific social media posts
  • Maintain brand voice, engage with audiences, and monitor competitors and industry trends
  • Maintain editorial standards and contribute to planning meetings and content ideation

Requirements:

  • Bachelor's Degree in English, Journalism, Communications or related field
  • 3+ years Editorial experience
  • Writing and Editing
  • SEO and AI proficiency
  • Understanding of SEO/GEO, analytics, AI, and social media platforms
  • Good communication skills
  • Multi-tasking ability
  • Commitment to data-driven decision making and audience growth
  • Comfort with metrics and data collection
  • CMS and newsletter experience preferred

Benefits:

  • Medical, dental, and vision benefits
  • 24/7 access to Telehealth services
  • FSA and HSA pretax savings accounts
  • Company paid life insurance and disability
  • 401(k) with company match
  • Paid parental leave
  • A generous PTO policy
  • 12 paid holidays
  • Tuition assistance
  • Professional growth opportunities through continuing education
  • Company Core Value Awards
  • Employee Retail & Travel discounts
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