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Paid Social Media Coordinator - Freelance, Remote
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Paid Social Media Coordinator - Freelance, Remote
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Paid Social Media Coordinator - Freelance, Remote
Department: Specialized Roles
Employment Type: Full Time
Location: Global+
Reporting To: Client via Magic
Compensation: $7.00 / hour
Description
About the Client
Our client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers.
Why does this role exist?
This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals.
The Impact you’ll make
Campaign Activation and Optimization (Meta)
Build, launch, and manage Meta campaigns, ad sets, and across funnels (prospecting, retargeting)
Execute A/B tests on audiences, creatives, placements, and bidding strategies
Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments
Audience Strategy and Retargeting
Develop and refine audience targeting, lookalikes, interest stacks, and exclusions
Implement retargeting strategies using site, event, and engagement signals
Leverage first-party data for segmentation, match rates, and performance lift
Tracking, Pixel, and Attribution
Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed
Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms
Ensure accurate attribution, UTM discipline, and data flow for reliable reporting
Performance Analysis and Reporting
Analyze campaign data to diagnose issues and identify growth opportunities
Translate findings into clear, actionable recommendations for stakeholders
Maintain performance dashboards and deliver regular insights to the Paid Social Team
Collaboration and Process Excellence
Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans
Document SOPs, learnings, and experimentation roadmaps
Proactively communicate risks, blockers, and results to drive timely decisions
Skills, Knowledge and Expertise
Required:
2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test)
Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies
Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues
Excellent written and verbal communication with stakeholders and cross-functional teams
Your superpowers are...
Technical: Meta Manager, Events Manager, Meta Pixel, event setup/QA, attribution, UTM tagging, A/B testing, audience building (lookalikes, retargeting), first-party data usage; familiarity with tag managers and data layers is a plus